Start with an honest assessment
Describe what happens first. What you look at, how long it takes, and what they walk away with.
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Say what you do, who it is for, and what changes for them. Two sentences is plenty here.
Describe what happens first. What you look at, how long it takes, and what they walk away with.
Describe the work itself. How often, how it is structured, and why each part is there.
Describe what most people in your field stop short of, and how you keep going.
One sentence that says the thing you believe, that your competitors would not say.
A longer quote from someone who stayed. Specific beats glowing.Client name, where they are
One clear promise, described plainly. What it is, and how they will know it happened.
Another concrete deliverable. Keep it to what you can repeat every week without fail.
Something your competitors do not offer, stated without adjectives.
The one that builds trust — honesty, access, or a straight answer when it matters.
One line.
One line.
One line.
One line.
One line.
One line.
A short quote in their words, not yours.
One that names a specific thing you did.
One from someone who was sceptical first.
One that mentions how you communicate.
Say how you measure progress.
Say how often, and for how long.
Say when you are reachable.
Answer it directly, including the part that is inconvenient for you.
Give a real range and what changes it.
Say plainly who this is not for. It sells better than claiming it is for everyone.